July 11, 2017
Empowering OB campaign and ER blog win awards
Medical City Healthcare has been honored with three Spring 2017 Digital Health Awards for its educational OB and ER digital campaigns. The Digital Health Awards, organized by the Health Information Resource Center (HIRC), honors the “World’s Best Digital Health Resources.”
We Deliver Dreams, the Medical City Healthcare campaign designed to help expectant and future parents make important healthcare choices, was honored with a gold medal in the microsite category and a bronze medal for web-based mobile blog. The LifeSigns blog, designed to help answer emergency-related questions, also received a citation of merit in the web-based mobile blog category.
We Deliver Dreams is a multi-channel campaign targeted to discerning, digital-native Millennial moms and moms-to-be. The modern and comprehensive campaign educates and informs patients about personalized OB and maternity offerings across the system of Medical City Healthcare hospitals with a core message that our hospitals don’t just deliver babies, “We Deliver Dreams.”
LifeSigns provides lifestyle and health tips to keep families safe and healthy, with emergency and healthcare information from experienced medical specialists.