Business-to-Consumer Branding Category

Medical City Healthcare was recognized at the 2018 American Marketing Association Dallas Fort-Worth Chapter during its annual Marketer of the Year Awards Gala in Dallas. The Marketer of the Year Award honors exceptional marketing performance by companies, organizations, and agencies in the DFW area. Medical City was awarded best in category for its business-to-consumer branding campaign, “Healthcare Excellence Now Goes by One Name.”

Ken Maxwell, Kathleen Beathard, Amber Cradduck, and Laura DeSmeth

“I’m incredibly proud of this recognition of our exceptional team,” remarked Kathleen Beathard, division vice president of strategic communications at Medical City Healthcare. “From visual design and consumer marketing to media, digital strategy and PR, the Medical City Healthcare brand and our marketing team are synonymous with excellence always.”

The integrated consumer branding campaign was developed by the Medical City Healthcare division strategic communications team in partnership with LDWW for visual identity, BPD for consumer marketing campaign, and PHM for media strategy.

Photos: Award and Team accepting the business-to-consumer branding award at the AMA DFW Marketer of the Year gala: Ken Maxwell, Kathleen Beathard, Amber Cradduck, and Laura DeSmeth.