Ben Coogan, MBA

Chief Executive Officer

Ben Coogan

Ben Coogan joined Medical City Fort Worth as chief executive officer in July 2021.

His career spans more than 20 years, with leadership roles in several Medical City Healthcare facilities. Coogan previously served as COO of Medical City Dallas and Medical City Children’s Hospital where his leadership contributed to enhancements in patient experience and employee engagement, along with growth of services. He also played an integral role in capital and program improvement projects including the emergency department renovation and expansions of the OR and the neonatal ICU. During his tenure, the hospitals were recognized for outstanding patient care, including a Leapfrog Group A safety rating.

Prior to Medical City Dallas, Coogan served as COO at Medical City Arlington where he helped pave the way for a successful opening of the $60 million Medical City Women’s Hospital Arlington, new neurotrauma ICU and inpatient rehabilitation units, and the expansion of the emergency department, among other accomplishments.

Coogan received a Bachelor of Psychology from Texas A&M University and a Master of Business Administration in Health Services Management from the University of North Texas. He is also an active member of the American College of Healthcare Executives.

Terry Loftus, MD

Chief Medical Officer

Terry Loftus

Terry Loftus, MD, joined Medical City Fort Worth in September 2017. Prior to this, he was president of Loftus Health, a healthcare consulting company committed to educating physician leaders on how to successfully implement programs that improve the delivery of healthcare. Previously he was the medical director of surgical services and clinical resources for Banner Health in Phoenix, Arizona, as well as chief medical officer (CMO) of Banner Boswell Medical Center.

Dr. Loftus’ undergrad work and MBA are from Arizona State University and his medical degree is from the University of Arizona. He completed a residency in general surgery at the University of Utah and a trauma surgery and surgical critical care fellowship at the University of Maryland’s R Adams Cowley Shock Trauma Center in Baltimore, Maryland. Dr. Loftus is also a graduate of the Advanced Training Program for Executives and Quality Improvement Leaders sponsored by Intermountain Healthcare’s Institute for Healthcare Delivery Research.

Dr. Loftus has served in various leadership roles, including medical director of a Level 1 trauma center and a surgical intensive care unit. He is board certified in general surgery and surgical critical care and is a Fellow in the American College of Surgery. He has authored three books on program development and numerous journal articles on quality improvement.

Ulondia Lee, DNP, RN

Chief Nursing Officer

Ulondia Lee

Ulondia Lee, DNP, RN, was named chief nursing officer at Medical City Fort Worth in November 2020.

Lee previously served as chief nursing officer at St. David’s South Austin Medical Center. She first joined HCA Heathcare in 2004 as assistant nurse director at Medical City North Hills, where she was named to the DFW Great 100 Nurses list.

She also served as chief nursing officer for Metropolitan Methodist Hospital in San Antonio, where she was recognized as a “Visionary Leader” by the School of Nursing at UT Health San Antonio. She has held numerous nursing leadership positions at several hospital systems in North Texas and is actively involved in multiple professional associations.

Lee holds several degrees, including a Doctor of Nursing Practice from Grand Canyon University, a Master of Science in Nursing Administration and a Bachelor of Science in Nursing both from the University of Texas at Arlington.

John Hoover

Chief Operating Officer

Ulondia Lee

John Hoover joined Medical City Fort Worth as chief operating officer in May 2021.

Prior to Medical City Fort Worth, Hoover served as chief operating officer at Eastside Medical Center in Atlanta, Georgia. During his tenure, he oversaw strategic development of services, facility and operations planning and colleague engagement.

Hoover first joined HCA Healthcare, Medical City Healthcare’s parent company, in 2014. He has held a variety of leadership roles including vice president of operations at Wesley Medical Center in Wichita, Kansas and business manager of surgical and emergency services at North Suburban Medical Center in Denver, Colorado. 

Hoover earned a Bachelor of Arts in Communication from the University of Colorado and a Master of Business Administration from Regis University.

Travis Strategier, CPA

Chief Financial Officer

Travis Strategier, CPA

Travis Strategier was named Chief Financial Officer at Medical City Fort Worth in March 2021. Previously, he served Medical City Healthcare in the same role at Medical City Alliance.

Before joining Medical City Alliance, Strategier was Vice President of Finance at Medical City Dallas and Controller at Medical City Plano and Medial City Frisco. During his tenure, he oversaw the annual budgeting process. Previously, he was the Assistant Controller at Medical City Dallas where he led the accounting staff.

Brandon Prunty, RN, BSN, MBA

Vice President of Business Development

Brandon Prunty

Brandon Prunty has been with Medical City Fort Worth since 2008 and served most recently as the Administrative Director of Orthopedics and Spine. He has held other leadership roles including Director of Advanced Clinicals, Nursing Director of Orthopedic, Bariatric, Spine, Medical Surgical and Transplant PCU.

Prunty holds a Bachelor of Science in Nursing from the University of Texas at Arlington and a Master of Business Administration degree from the University of Texas at Tyler.